Business owners often make the mistake of pricing their services based upon what others are charging, as opposed to what they need to survive in their business.
Pricing your services at bargain basement prices doesn't make you a more desirable option. You need to first understand your value, determine your brand, and then set your prices accordingly.
Use this step-by-step workbook alone or with your team to determine the best prices for your value, to create packages, and know when it's time to raise them.
If pricing causes you a lot of anxiety and fear, then use this 19-page step-by-step workbook to:
The bottom line is, it doesn’t matter if you and your competitors are selling the same service. No one knows how to do your business they way you can....and your tribe knows it.
Your people will pay you double what you’re competitor is charging because of YOU and the value that ONLY you can offer.